As someone who is lucky enough to specialise in communicating technical information 😍, data visualisation is a big part of my professional life. But all those NDAs make it hard to share a lot of this work with the world. Therefore, at the beginning of the year I set m...
Sometimes this is justified – it’s just badly done. But there are times when the type of data viz is wrong for the objective it’s trying to achieve. Understanding the purpose and audience of your data viz is key to its success.
The concept of storytelling has become a popular tool for business users. Combine it with the word ‘data’, and it becomes even more appealing. The problem, like many buzz words, is the term has reached a tipping point of use, where it no longer holds value.
As Analysts, we’re good at presenting information the way we would like to receive it – multi-dimensional and detailed. The interest we have for our chosen topic drives us to leave no stone unturned in our analysis. This makes us great Analysts. Our attention to detail...
It wasn’t until recently I realised the extent of the vanity metrics problem. Sucked in by their shininess, I had blindly played a role in their endorsement.
I’ve read (and produced) many reports that were praised for being interesting. Interesting but not act...
If your weather app showed a 60% chance of rain, you would probably reach for a jacket before leaving the house. This new information would influence your behaviour. In a business-context, although a much bigger scale, the concept remains the same – a choice is made to...
