data story

1-day workshop 


The Data Story workshop teaches you essential skills to improve your insight communication. You will learn how to write data narratives, and combine them with well-designed data visualisations.

data story 


  • An introduction to data storytelling 

  • Techniques to help understand an audience

  • How to uncover a story from the data noise

  • Classic narrative structure

  • How to write a data narrative



  • Design principles

  • Dashboard design

  • One-pager (A3) design

  • Best practice graphs

  • Data visualisation for storytelling


All workshops are run by Kat Greenbrook


Kat has a background in data science and graphic design and works as a Data Storyteller in Wellington, New Zealand. She is an experienced workshop facilitator and international speaker. Workshops can be run in-person (if based in New Zealand) or remotely.


"We’ve had some wonderful feedback about these workshops, with various people in the team saying how interesting and eye-opening they were and how it has really got them thinking about how they’ll approach visualisation work differently in the future."

"Loved it! Great to be reminded of some things, learn some more and have the structure to help going forward. Super helpful resources to take away!"

"Fantastic! Great to apply the concepts as we learned. Excellent to finally get an understanding of simple design principles."

"Thank you so much! I've heard a lot of enthusiasm from my team about this course and I can totally see why!"


"Really good course. Great flow of the day - a good balance of seeing, hearing and doing."

"Excellent and enlightening workshop! Learning to write data narratives will help me greatly with my reporting. Super useful. Every analyst should do this!

I’m already really good at using my data visualisation tool. Why should I go to this workshop?


Data visualisation is just one part of data storytelling. Data storytelling usually consists of multiple customised data visualisations, connected through narrative. What you learn in this workshop is how to piece it all together, complementing your existing data visualisation tool skills.


I don’t analyse data in my role. Is this workshop still right for me?


Yes. This workshop is suitable for anyone communicating insight as part of their role. You may be a graphic designer, a communications specialist, a product manager, etc. There is no prerequisite of data analysis knowledge.

My job is to do the modeling and analysis. Why do I need to tell stories?


Traditionally, interpretation of data has been left to business users but this is changing. Data communication skills are now a requirement of the majority of Analyst and Data Science positions advertised. The role of data storyteller often falls on the person who has done the analysis, and to look up from the detail of data can be a very hard thing to do. This workshop will give you frameworks to help tell data stories from your own analysis.

Most of the graphs I make are not shared with anyone else. Why do they need to tell a story? 


It’s a common myth that all data visualisations need to tell stories - they don't! Data viz can be exploratory (used to explore data) or explanatory (used to explain data). Exploratory data visualisations don’t tell stories, they enable them to be found and then written. But if a user is uninterested in exploring, their usual response is… “so what”? This question is a sign they want to be told a data story. Explanatory data visualisations tell stories. This workshop will show you when and how to use both exploratory and explanatory data visualisations. 


Why is it so important to spend time making a graph ‘pretty’?


How well a graph is designed serves as a form of trust in its data. This is not right but true. For example, if you view a badly designed website are you likely to put your credit card details in? Probably not, regardless of content. A badly designed graph is a barrier for someone understanding its data because they have already lost their trust in it. This workshop will show you how to create well-designed graphs that communicate your data effectively.


There are so many graph types - I just don't have time to learn the best practice rules for each one.


Choosing the right graph type is an important part of any data visualisation project, with each graph usually following its own set of design rules. But the majority of graph types use only one or two basic design elements to display data. This workshop will teach you how to best visualise the main elements graphs use to display data, to enable you to design any graph correctly.


Do I need to bring a laptop with my data visualisation software? 


No laptop is necessary. All workshop exercises are done using a pen and paper. The design principles and best practice data visualisation techniques taught can be applied to any software. 

I like to apply what I learn. How practical is the workshop?

The Data Story workshop is a mix of concept theory, practical case studies, and hands-on exercises. All attendees receive a workbook with notes, examples, and exercises to work through.



I work for a non-profit. Are there special rates for these organisations?


Yes. Non-profit rates are available on request. Contact Rogue Penguin for more information.


I want to run a Data Story workshop for my team in-house. Is this possible?

Yes. Workshops can be customised and run on client-site. Contact Rogue Penguin for more information.

I'm not based in New Zealand. Can I still arrange a workshop?

Yes. Slightly shorter, remote workshops are available on request. Contact Rogue Penguin for more information.