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data viz


Rogue Penguin believes in data viz that doesn't just look good - it tastes good too! Good communication of data means your message will be heard by those who need to most. 


We combine storytelling and design best practice to create custom data visualisations.  


data story canvas

Data is not the story – it just helps support a bigger message.


This canvas will help you filter and organise information for a specific narrative. A good data story will be written with purpose, it will target a specific audience, and communicate a message (through narrative and supporting metrics).

The data storytelling process and how data narratives are created from this template are covered in our workshops.