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Data and Power


The danger when a metric becomes a target
Most of what organisations care about is hard to measure, so we measure something else instead. Those proxy metrics work until someone attaches a consequence to them. Here's what happens next, and four things you can do about it.

Kat Greenbrook
3 min read


The average isn't the story
The average is one of the most used numbers in business. It's also one of the most reliably misleading. Here's what it tends to hide, and why that matters for how you tell stories with data.

Kat Greenbrook
4 min read


How to tell a data story when your audience is hostile
Most advice about data storytelling assumes a receptive audience. But that's not always the room you're in. Here's what helps when it isn't.

Kat Greenbrook
3 min read


The myth of neutral data
In meetings, you'll hear "the data speaks for itself." But data comes from a world already shaped by systems of power. Here's what that means for how we communicate it.

Kat Greenbrook
3 min read


What is social data literacy?
Every dataset is the product of choices. Most of the time those choices go unexamined because defaults are invisible. Social data literacy is the ability to see them.

Kat Greenbrook
3 min read
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